We are excited to announce that in Amazon Forecast, you can now start your forecast horizon at custom starting points, including on Sundays for weekly forecasts. This allows you to more closely align demand planning forecasts to local business practices and operational requirements.
Forecast is a fully managed service that uses statistical and machine learning (ML) algorithms to deliver highly accurate time series forecasts. It uses state-of-the-art algorithms to predict future time series data based on historical data, and requires no ML experience. Typical Forecast applications include resource planning for inventory, workforce staffing, and web traffic. In this post, we review a new option that allows you to align forecasts with business and demand cycles, while reducing operational cost by offloading aggregation workflows.
To optimize demand planning, forecasts need to align with business operations. Previously, starting points for forecasts were fixed: daily forecasts assumed demand starting at midnight each day,

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