You have Amazon Simple Storage Service (Amazon S3) buckets full of files containing incoming customer chats, product reviews, and social media feeds, in many languages. Your task is to identify the products that people are talking about, determine if they’re expressing happy thoughts or sad thoughts, translate their comments into a single common language, and create copies of the data for your business analysts with this new information added to each record. Additionally, you need to remove any personally identifiable information (PII), such as names, addresses, and credit card numbers.
You already know how to use Amazon Athena to transform data in Amazon S3 using simple SQL commands and the built-in functions in Athena. Now you can also use Athena to translate and analyze text fields, thanks to Amazon Translate, Amazon Comprehend, and the power of Athena User Defined Functions (UDFs).

Athena is an interactive query service that makes

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