In this post, we demonstrate how to use Amazon Polly—a leading cloud service that converts text into lifelike speech—to read the content of a webpage and highlight the content as it’s being read. Adding audio playback to a webpage improves the accessibility and visitor experience of the page. Audio-enhanced content is more impactful and memorable, draws more traffic to the page, and taps into the spending power of visitors. It also improves the brand of the company or organization that publishes the page. Text-to-speech technology makes these business benefits attainable. We accelerate that journey by demonstrating how to achieve this goal using Amazon Polly.
This capability improves accessibility for visitors with disabilities, and could be adopted as part of your organization’s accessibility strategy. Just as importantly, it enhances the page experience for visitors without disabilities. Both groups have significant spending power and spend more freely from pages that use audio

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