Amazon Kendra is an intelligent search service powered by machine learning (ML). We are excited to announce the launch of Amazon Kendra Featured Results. This new feature makes specific documents or content appear at the top of the search results page whenever a user issues a certain query. You can use Featured Results to improve the visibility of new documents or to promote certain documents when users enter certain queries.
For example, you can specify that if your users enter the query “new products 2023,” then select the documents titled “What’s new” and “Coming soon” will feature at the top of the search results page. Furthermore, if your users frequently use certain queries, you can specify these queries for Featured Results. For example, if you look at your top queries using Amazon Kendra Analytics and find that specific queries such as “How does kendra semantically rank results?” and “kendra semantic

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