Understanding customer behavior is top of mind for every business today. Gaining insights into why and how customers buy can help grow revenue. But losing customers (also called customer churn) is always a risk, and insights into why customers leave can be just as important for maintaining revenues and profits. Machine learning (ML) can help with insights, but up until now you needed ML experts to build models to predict churn, the lack of which could delay insight-driven actions by businesses to retain customers.
In this post, we show you how business analysts can build a customer churn ML model with Amazon SageMaker Canvas, no code required. Canvas provides business analysts with a visual point-and-click interface that allows you to build models and generate accurate ML predictions on your own—without requiring any ML experience or having to write a single line of code.
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