We’re excited to announce a new forecasting API for Amazon Forecast that generates up to 40% more accurate forecasts and helps you understand which factors, such as price, holidays, weather, or item category, are most influencing your forecasts. Forecast uses machine learning (ML) to generate more accurate demand forecasts, without requiring any ML experience. Forecast brings the same technology used at Amazon to developers as a fully managed service, removing the need to manage resources.
With today’s launch, Forecast can now forecast up to 40% more accurate results by using a combination of ML algorithms that are best suited for your data. In many scenarios, ML experts train separate models for different parts of their dataset to improve forecasting accuracy. This process of segmenting your data and applying different algorithms can be very challenging for non-ML experts. Forecast uses ML to learn not only the best algorithm for each item,

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