Many of our AWS customers provide research, analytics, and business intelligence as a service. This type of research and business intelligence enables their end customers to stay ahead of markets and competitors, identify growth opportunities, and address issues proactively. For example, some of our financial services sector customers do research for equities, hedge funds, and investment management companies to help them understand trends and identify portfolio strategies. In the health industry, an increasingly large portion of health research is now information-based. A great deal of research entails the analysis of data that was initially collected for diagnostic, treatment, or for other research projects, and is now being used for new research purposes. These forms of health research have led to effective primary prevention to avoid new cases, secondary prevention for early detection, and prevention for better disease management. The research outcomes not only improve the quality of life but also

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