Renewable resources like sunlight provide a sustainable and carbon neutral mechanism to generate power. Governments in many countries are providing incentives and subsidies to households to install solar panels as part of small-scale renewable energy schemes. This has created a huge demand for solar panels. Reaching out to potential customers at the right time, through the right channel, and with attractive offers is very crucial for solar and energy companies. They’re looking for cost-efficient approaches and tools to conduct targeted marketing to proactively reach out to potential customers. By identifying the suburbs that have low coverage of solar panel installation at scale, they can maximize their marketing initiatives to those places, so as to maximize the return on their marketing investment.
In this post, we discuss how you can identify solar panels on rooftops from satellite imagery using Amazon Rekognition Custom Labels.
The problem
High-resolution satellite imagery of urban areas

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