Searchmetrics is a global provider of search data, software, and consulting solutions, helping customers turn search data into unique business insights. To date, Searchmetrics has helped more than 1,000 companies such as McKinsey & Company, Lowe’s, and AXA find an advantage in the hyper-competitive search landscape.
In 2021, Searchmetrics turned to AWS to help with artificial intelligence (AI) usage to further improve their search insights capabilities.
In this post, we share how Searchmetrics built an AI solution that increased the efficiency of its human workforce by 20% by automatically finding relevant search keywords for any given topic, using Amazon SageMaker and its native integration with Hugging Face.

“Amazon SageMaker made it a breeze to evaluate and integrate Hugging Face’s state-of-the-art NLP models into our systems. The solution we built makes us more efficient and greatly improves our user experience.”– Ioannis Foukarakis, Head of Data,

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