This post was co-authored by Arun Gupta, the Director of Business Intelligence at Prodege, LLC.
Prodege is a data-driven marketing and consumer insights platform comprised of consumer brands—Swagbucks, MyPoints, Tada, ySense, InboxDollars, InboxPounds, DailyRewards, PollFish, and Upromise—along with a complementary suite of business solutions for marketers and researchers. Prodege has 120 million users and has paid $2.1 billion in rewards since 2005. In 2021, Prodege launched Magic Receipts, a new way for its users to earn cash back and redeem gift cards, just by shopping in-store at their favorite retailers, and uploading a receipt.
Remaining on the cutting edge of customer satisfaction requires constant focus and innovation.
Building a data science team from scratch is a great investment, but takes time, and often there are opportunities to create immediate business impact with AWS AI services. According to Gartner, by the end of 2024, 75% of enterprises will shift from piloting

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