This is a guest post by Nico Kruger (CTO of Digitata) and Chris King (Sr. ML Specialist SA at AWS). In their own words, “Digitata intelligently transforms pricing and subscriber engagement for mobile operators, empowering operators to make better and more informed decisions to meet and exceed business objectives.”
As William Gibson said, “The future is here. It’s just not evenly distributed yet.” This is incredibly true in many emerging markets for connectivity. Users often pay 100 times more for data, voice, and SMS services than their counterparts in Europe or the US. Digitata aims to better democratize access to telecommunications services through dynamic pricing solutions for mobile network operators (MNOs) and to help deliver optimal returns on their large capital investments in infrastructure.
Our pricing models are classically based on supply and demand. We use machine learning (ML) algorithms to optimize two main variables: utilization (of infrastructure), and revenue

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