Now with Amazon Forecast, you can generate up to 45% more accurate forecasts for products with no historical data. Forecast is a managed service that uses machine learning (ML) to generate accurate demand forecasts, without requiring any ML experience. Accurate forecasting is the foundation for inventory optimization, logistics planning, and workforce management and it enables businesses to be better prepared to serve their customers. Cold start forecasting is a common challenge where there is a need to generate a forecast but there is no historical data for the product. This is typical in industries such as retail, manufacturing, or consumer packaged goods where there is rapid new product introductions by bringing newly developed products to market, onboarding brands or catalogs for the very first time, or cross-selling products into new regions. With this launch, we improved on our existing approach to cold start forecasting and now provide forecasts that are

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