In recent years, the beauty industry in the Philippines has witnessed the remarkable emergence and development of local beauty brands. These brands not only focus on quality but also bring cultural values, honoring natural beauty and national identity. This article will introduce you to some outstanding local beauty brands and why they are gaining popularity.

1. Happy Skin

Happy Skin is one of the prominent names in the Philippine cosmetics industry. Founded by Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez, Happy Skin focuses not only on the quality of its products but also on developing new technologies in beauty. Their products, such as lipsticks, foundations, and sunscreens, are loved by consumers due to their superior quality and affordability. The brand is well-known for its skin-loving ingredients that cater to Filipina skin tones and types.

Happy Skin has a wide range of products, including their famous “Shut Up & Kiss Me” moisturizing lippies, “Feeling Sculptacular” contour and highlight sticks, and “At Long Lash” mascara. The brand has also collaborated with several local celebrities to create limited edition collections that resonate with their fans. Their innovative formulations and dedication to skincare have made them a household name among Filipino beauty enthusiasts.

2. Sunnies Face

Sunnies Face is a trendy and innovative makeup brand founded by Georgina Wilson, Martine Cajucom, Bea Soriano-Dee, and Jess Wilson. The brand has quickly gained popularity with its high-quality products and chic packaging. Their famous “Fluffmatte” lipsticks are a must-have for any makeup enthusiast. Sunnies Face prides itself on creating products that enhance the natural beauty of its users, making them feel confident and beautiful.

In addition to the “Fluffmatte” lipsticks, Sunnies Face offers products like the “Glowboss” highlighter sticks, “Lifebrow” eyebrow pencils and gels, and “Face Eraser” makeup remover. The brand’s minimalistic and modern approach appeals to a wide audience, especially the younger generation. Their commitment to affordability without compromising quality has made them a beloved brand in the local market.

3. Human Nature

Human Nature is a standout natural cosmetics brand that emphasizes sustainability and ethical practices. With products containing entirely natural ingredients and no harmful chemicals, Human Nature’s makeup line not only enhances natural beauty but also provides excellent skincare. The brand’s commitment to social enterprise and environmental stewardship makes it a reliable choice for those who love sustainable and safe beauty.

Human Nature offers a range of makeup products, including the “Perfect Flush” cream blush, “Mineral Eyeshadow” palettes, and “Tinted Lip Balm.” The brand is also known for its “Mineral Loose Powder” that provides a flawless finish while being gentle on the skin. Human Nature’s dedication to fair trade and supporting local farmers adds to its appeal. Their holistic approach to beauty and wellness resonates with consumers looking for ethical and sustainable options.

4. Vice Cosmetics

Vice Cosmetics, founded by the famous Filipino comedian and television host Vice Ganda, has taken the Philippine beauty industry by storm. Known for its inclusive range of shades and high-quality products, Vice Cosmetics offers everything from bold lipsticks to versatile eyeshadow palettes. The brand’s tagline, “Ganda for All,” reflects its mission to provide affordable and accessible beauty for everyone.

Vice Cosmetics features a variety of makeup products, including the “Good Vibes Matte Lipstick,” “Phenomenal Velvet Liquid Lipstick,” and “Aura Contour & Highlight” palettes. The brand also offers fun and colorful collections that embody Vice Ganda’s vibrant personality. The emphasis on inclusivity and representation makes Vice Cosmetics a favorite among many Filipinas. Their products not only cater to a wide range of skin tones but also celebrate individuality and self-expression.

5. Colourette Cosmetics

Colourette Cosmetics is a local brand that has won the hearts of many Filipinas with its innovative and versatile products. Founded by Nina Ellaine Dizon-Cabrera, Colourette offers a range of multi-use products that cater to various skin tones and preferences. Their signature “Colourtints” are popular for their long-lasting and vibrant colors. The brand is dedicated to celebrating diversity and promoting self-expression through makeup.

Colourette’s product lineup includes the “Colourglaze” lip glosses, “Flexi Powder Foundation,” and “Colourbalm” lip and cheek tints. The brand often releases limited edition shades and collaborations with influencers, keeping their offerings fresh and exciting. Colourette’s commitment to quality and innovation ensures that they stay ahead in the competitive beauty market. Their focus on versatility and multi-functionality makes their products a staple in many makeup routines.

Conclusion

The development of local beauty brands in the Philippines not only brings pride to Filipinos but also sets new standards in the cosmetics industry. With a combination of quality, safety, and cultural values, brands like Happy Skin, Sunnies Face, Human Nature, Vice Cosmetics, and Colourette are increasingly asserting their positions in the market. These brands are not only enhancing the beauty of their users but also promoting sustainability, ethical practices, and cultural pride.

By supporting and experiencing the wonderful products from these local brands, we can honor natural beauty and Filipino identity while contributing to the growth and success of the local beauty industry. Let’s celebrate the unique charm and innovation that these Philippine beauty brands bring to the world of makeup.