Today, we are excited to announce Promotions feature in Amazon Personalize that allows you to explicitly recommend specific items to your users based on rules that align with your business goals. For instance, you can have marketing partnerships that require you to promote certain brands, in-house content, or categories that you want to improve the visibility of. Promotions give you more control over recommended items. You can define business rules to identify promotional items and showcase them across your entire user base, without any extra cost. You also control the percentage of the promoted content in your recommendations. Amazon Personalize automatically finds the relevant items within the set of promotional items that meet your business rule and distributes them within each user’s recommendations.
Amazon Personalize enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns. You can get started without

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