With personalized content more likely to drive customer engagement, businesses continuously seek to provide tailored content based on their customer’s profile and behavior. Recommendation systems in particular seek to predict the preference an end-user would give to an item. Some common use cases include product recommendations on online retail stores, personalizing newsletters, generating music playlist recommendations, or even discovering similar content on online media services.
However, it can be challenging to create an effective recommendation system due to complexities in model training, algorithm selection, and platform management. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations with no machine learning (ML) expertise required. Developers can start to engage customers right away by using captured user behavior data. Behind the scenes, Amazon Personalize examines this data, identifies what is meaningful, selects the right algorithms, trains and optimizes a personalization model that is customized for your data,

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