Amazon Translate is a neural machine translation service that delivers fast, high-quality, affordable, and customizable language translation. Amazon Translate now supports formality customization. This feature allows you to customize the level of formality in your translation output. At the time of writing, the formality customization feature is available for six target languages: French, German, Hindi, Italian, Japanese, and Spanish. You can customize the formality of your translated output to suit your communication needs. 
You have three options to control the level of formality in the output:

Default – No control over formality by letting the neural machine translation operate with no influence
Formal – Useful in the insurance and healthcare industry, where you may prefer a more formal translation
Informal – Useful for customers in gaming and social media who prefer an informal translation

Formality customization is available in real-time translation operations in commercial AWS Regions where

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