Now with Amazon Forecast, you can seamlessly conduct what-if analyses up to 80% faster to analyze and quantify the potential impact of business levers on your demand forecasts. Forecast is a service that uses machine learning (ML) to generate accurate demand forecasts, without requiring any ML experience. Simulating scenarios through what-if analyses is a powerful business tool to navigate through the uncertainty of future events by capturing possible outcomes from hypothetical scenarios. It’s a common practice to assess the impact of business decisions on revenue or profitability, quantify the risk associated with market trends, evaluate how to organize logistics and workforce to meet customer demand, and much more.
Conducting a what-if analysis for demand forecasting can be challenging because you first need accurate models to forecast demand and then a quick and easy way to reproduce the forecast across a range of scenarios. Until now, although Forecast provided accurate demand

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