Today, gaining customer loyalty cannot be a one-off thing. A brand needs a focused and integrated plan to retain its best customers—put simply, it needs a customer loyalty program. Earn and burn programs are one of the main paradigms. A typical earn and burn program rewards customers after a certain number of visits or spend.
For example, a fast food chain has launched its earn and burn loyalty pilot program in some locations. They are looking to use the loyalty program to make their customer experience more personal. Upon testing, they want to expand it to more locations across different countries in the future. The program allows customers to earn points for every dollar that they spend. They can redeem the points toward different rewards options. To attract new customers, they also give points to new customers. They test the redeem pattern every month to check the performance of the

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