“Data locked away in text, audio, social media, and other unstructured sources can be a competitive advantage for firms that figure out how to use it“
Only 18% of organizations in a 2019 survey by Deloitte reported being able to take advantage of unstructured data. The majority of data, between 80% and 90%, is unstructured data. That is a big untapped resource that has the potential to give businesses a competitive edge if they can find out how to use it. It can be difficult to find insights from this data, particularly if efforts are needed to classify, tag, or label it. Amazon Comprehend custom classification can be useful in this situation. Amazon Comprehend is a natural-language processing (NLP) service that uses machine learning to uncover valuable insights and connections in text.
Document categorization or classification has significant benefits across business domains –

Improved search and retrieval –

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