Technology trends and advancements in digital media in the past decade or so have resulted in the proliferation of text-based data. The potential benefits of mining this text to derive insights, both tactical and strategic, is enormous. This is called natural language processing (NLP). You can use NLP, for example, to analyze your product reviews for customer sentiments, train a custom entity recognizer model to identify product types of interest based on customer comments, or train a custom text classification model to determine the most popular product categories.
Amazon Comprehend is an NLP service with ready-made intelligence to extract insights about the content of documents. It develops insights by recognizing the entities, key phrases, language, sentiments, and other common elements in a document. Amazon Comprehend Custom uses automatic machine learning (Auto ML) to build NLP models on your behalf using your own data. This enables you to detect entities unique

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